Want to attract your ideal customer?
Create your own SEO case study and show them how you can help them reach their goals.
A prospective customer seeks social proof when looking for an SEO agency. Like everyone else, they’ll trust other peoples’ experiences over an ad or a salesperson.
It’s where your SEO case study comes in. It’s a simple yet powerful tool for boosting sales and driving conversions. A case study features your successes.
Instead of telling customers how your company can help, your case study shows them how. Read on because this guide will tell you how to conduct your SEO case study.
Creating an SEO Case Study
When creating an SEO case study, you must do three things to ensure its success.
First, show the prospective customer the possibilities with search engine optimization. Second, let them how responsible you are. Third, explain how it can work for them.
There are then five parts to a well-rounded SEO case study:
1. Hypothesis
Start with a hypothesis about how a certain modification can affect metrics. It’s a great way of setting your case study’s projected output.
2. Strategy
It will be your tested modifications. It’s any factor that may potentially impact your metrics.
3. Execution
It’s the official rollout of the modification. Wait until it’s sufficiently propagated to get a decent sample size.
4. Measurement
Once the modification takes effect, measure them to determine your success. Use analytic tools to collect key stats.
5. Results
You’ll now compare your metrics with those before the modification. The difference will determine whether your hypothesis is correct.
Everything may seem too technical. However, it’s only an outline. There’s more to a great case study, despite its straightforward nature.
What to Avoid
Now you know the basic outline of a case study, you must learn the common downfalls. It allows you to avoid them, increasing your success.
You might notice the case study’s scientific nature. Don’t make it more technical than necessary. Don’t bore your readers with a dense and jargon-filled case study.
It means ensuring your case study isn’t devoid of any emotion. Facts and numbers are more convincing if they have a narrative.
While you can frame it as a narrative, avoid making it sound like an ad for your profiled company. You’ll risk losing the reader’s interest. You can be grateful to the client without making it sound like a sales pitch.
How to Make Your SEO Case Study Effective
As mentioned before, creating an effective SEO case study is straightforward. Follow the outline and apply some journalistic principles.
Here are some tips for your case study. The next time someone searches “SEO company near me,” they’re more likely to notice you.
1. Make the Case Study Tell a Story
Good storytelling must be part of your case study. It doesn’t mean you’ll create tall tales and exaggerations.
It’s all about framing and creating a narrative out of hard facts. Present the client’s site issues as the story’s conflict. After that, paint your SEO strategy as the website’s savior.
Ask about the client’s experience and then your own experience.
What are their current issues? How were they doing compared to their competitors?
On your part, articulate what you did to understand the client and their issues. How did you arrive at the solution? What was the process like, and how did the client react to your solution’s success?
Weave this into a narrative spiced with emotion and personality.
2. Make It Easy to Read
Your case study shouldn’t seem like a dense scientific article nor a profound novel. It must be easy to read and scan. Nobody wants to pore through huge and long blocks of text, even if it’s interesting and informative.
Observe good content formatting elements. It’s the same principle as working with articles or blog posts. Use headers, images, bulleted lists, and bold or italicized text.
3. Show Your Methods
Remember to include the solutions you came up with. It’s your chance to show prospective customers how your methods can benefit them.
The more they can imagine working with your business, the more likely they’ll hire you. Flex your working process and strategies to impress customers.
4. Include Numbers
While storytelling and creating imagery are great, make sure to include hard numbers. Don’t leave the reader wondering what you mean by “doubling traffic.” Be precise on the important details and use statistics.
Remember, the technical components are still fundamental to a case study. Use clear and direct numbers. It makes your case study credible while increasing your brand’s authority.
5. Make It Relatable
Your ideal customer may come from various industries. Make sure to present each with a relevant and relatable case study.
A branding success story might sway a client interested in marketing. An increase in conversions may interest a client with an online shop.
You want to show a prospective customer you’re well-versed in their industry. Make them feel you understand their needs and can give targeted results within an acceptable time frame.
6. Make Your Case Studies Accessible
Effective case studies aren’t worthless if they can’t reach your target audience. Organize your case studies to make them more accessible and easy to find.
List them on your website and optimize them for search. You can also promote them through email and social media.
Get Your Ideal Customer Using Your SEO Case Study
Customers don’t always understand the potential of SEO in their company. An SEO case study is a way to prove its benefits while showcasing your skills. It tells customers how your solutions can help them succeed.
When creating your own SEO case study, use the scientific method as your outline. However, don’t keep it too technical. Start infusing it with narrative and personality.
Give clients hard stats while convincing them your solutions can also work for their growth.
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