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    Home»Digital Marketing»Magento store development trends for a successful eCommerce brand
    Digital Marketing

    Magento store development trends for a successful eCommerce brand

    ThomasBy ThomasDecember 10, 2022
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    If you are looking for Magento Store Development Trends then this is the best place where you can find new trends for eCommerce stores. 

    As with every other technology field, Magento store development is also a very erratic field. It continually grows and develops its technology to improve the Magento store’s usability. 

    Moreover, it is open source and has a huge community of voluntary professional developers who keep changing and updating the Magento features and functionality. 

    But there is no place where you can find all these top Magento store development trends and add them to your store. 

    If you are struggling with this issue then don’t worry this blog will tell you about top new trends for eCommerce stores in Magento development. So, let’s read on. 

    Top 9 Magento Store Development Trends for 2022

    Here are the top 9 new trends for eCommerce stores that not just make your web store more competitive but also helps you in retaining large customers. 

    1. Magento Trend: Artificial Intelligence

    Our first trend is AI features in Magento eCommerce stores. Magento is a powerful eCommerce development platform with several AI extensions to help you optimize your store’s performance. 

    Here are some of the AI ​​features for Magento stores that are already trending among lots of online stores:

    o    Product Recommendation Features: Personalization is at the heart of the eCommerce business. Magento enables retailers to provide relevant product recommendations to consumers using AI to increase customer engagement, conversions, and sales.

    o    Inventory Management Features: AI-based Magento extensions can help businesses streamline inventory management while increasing efficiency. AI-powered inventory management processes can help you anticipate changes in product demand and plan accordingly.

    o    Marketing Features: If you market your Magento store with AI, it can help you collect data from multiple touch points to gain better insight into consumer preferences and wants, so you can serve them in a more personalized way and increase sales.

    AI will change the eCommerce game in the coming future, with over 90% of eCommerce companies using it to stay profitable. 

    2. Magento Trend: Push Notifications 

    Our next Magento trend is not a new trend in the eCommerce industry. However, this strategy will certainly remain in trend in the years to come. eCommerce consumers respond favorably to push notifications and can help retailers improve engagement, conversions, and sales.

    Here’s how push notifications can help eCommerce brands and why this technology will stay on trend for years with the help of statistics of push notifications in 2022:

    o    There are 46 app push notifications per day received by the average US smartphone user.

    o    Medium opt-in rates on Android devices are 81% and 51% on iOS devices. 

    o    The average CTR on Android is 4.6% and on iOS is 3.4%.

    o    Emojis can improve 20% of the reaction rates on push notifications.

    o    Sending targeted push notifications enables a retention rate of 39%.

    o    Push marketing can help brands retain lost revenue by redirecting to consumers

    o    You can use push messages to create powerful loyalty programs

    So, if you plan to use this amazing technique to market and grow your eCommerce brand then it’s time to hire a Magento development company in India. They will help you in expanding your eCommerce business by applying the right strategy. Now let’s move to the next current trends of eCommerce stores. 

    3. Magento Trend: Live Streaming Features

    In eCommerce, live streaming is a way to digitally replicate the shopping experience of an offline store. It’s another Magento store development trend that should go mainstream in the coming years. With live streaming, consumers can get samples of services or products they plan to buy. It also helps retailers respond to customer inquiries instantly so they can make purchasing decisions quickly and efficiently.

    In Magento 2 you can use Facebook Livestream for displaying live Facebook videos directly on your website is also a good option if you want to take full advantage of this market trend. Your customers will be able to interact with your brand in real-time and purchase products instantly during the live stream.

    4. Magento Trend: Voice Search

    Voice search is truly the future of eCommerce. As an eCommerce brand owner, this is something you can’t afford to miss, and here are some of the reasons according to oberlo:

    o    135.6 million US consumers use voice search – that’s 40.2% of all US internet users

    o    71% of customers prefer to search for questions by voice rather than typing

    o    Voice search will grow to more than $80 billion annually by 2023.

    With the above statistics in mind, if you are also thinking of integrating voice search features into your website, it will be very beneficial for you. This feature is now integrated into Ajax Search for Magento to help keep your store up-to-date with Magento 2022 trends. You can hire a Magento development agency for integrating this feature in your Magento store. Let’s see the next trend. 

    5. Magento Trend: Supplementing the Blog to Improve SEO

    A blog helps your website by offering material that gives it more authority in the eyes of search engines and ranks higher on search results pages. It also plots external and internal links, the most important elements of search engine rankings.

    In addition, a great blog increases your credibility with customers and gives them more reason to feel confident about shopping on your site.

    6. Magento Trend: Synchronization with marketplaces 

    Importing and exporting product data and other details between platforms is easier when your Magento 2 store is synchronized with online marketplaces. By synchronizing the two systems, multiple operations such as uploading a product, changing prices (and similar data), updating order numbers and inventory numbers, and so on, are speeding up.

    In other words, syncing your Magento 2 store with online marketplaces allows you to manage two sales platforms from a single dashboard without changing the way you run your business or adding extra steps.

    7. Magento Trend: Integration with Progressive Web Application [PWA]

    A Progressive Web Application (PWA) is a web application that uses cutting-edge web technologies and design concepts to deliver a stable, fast, and engaging user experience.

    PWA integration makes Magento websites more user-friendly with an app-like interface. Magento PWA loads faster and is more interactive with full-screen mode, advanced features, and offline mode. Additionally, PWA features such as push notifications and installs can save huge marketing costs.

    8. Magento Trend: Social selling

    Social media platforms like Facebook, Instagram, LinkedIn, and so on have become popular among retailers when it comes to promoting eCommerce products. As a result, social selling is currently the most popular eCommerce trend that organizations are using to improve conversions and sales. Boasting a huge user base, these platforms can help you spread the word about your products and services in a variety of ways, leading to quick sales and higher revenue.

    You can create different marketing campaigns to promote on social networks. Or you can add social media buttons to your store to allow shoppers to share your products with their friends or family. Social media integration is one of the must-have features for Magento website development as it can help your business in more ways than one.

    9. Magento Trend: Augmented Reality and Virtual Reality

    AR (Augmented Reality) and VR (Virtual Reality) are useful in various industries. AR/VR is impacting eCommerce and changing the way people shop online. Magento developers should add AR/VR features that allow online customers to visually test items or take a virtual tour to explore their locations, positions, or fixations. For example, buyers can virtually view a table to see how it will look in different settings. Buyers can choose the best table based on their observations of different tables in a particular location or position.

    AR/VR is an innovative web development technology that when used in the web design of a Magento eCommerce store provides a better experience for clients. The online store will be able to provide a virtual tour of the items or imagine them realistically. This technology is good for clothing retailers because shoppers can try on shirts or other clothing virtually before buying.

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